People are looking at properties and vacation rentals and basing their opinions on the things that you write and the pictures you show them.
There are so many different ways restaurant owners can use pictures of their food to entice the general public.
Perhaps by any standard, hiring a portrait photographer is a bit of a luxury and an elective expense, but...
An image can be stunning but if it has no relevance to the story it will be discarded. The image has to fit the brief.
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