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A pretty picture is not enough, it needs to tell the story.
An image can be stunning but if it has no relevance to the story it will be discarded. The image has to fit the brief.
Capturing the “feel” of a location is incredibly important in telling a story.
A lot of travel destinations have “must see”, “must photograph” main attractions. When I am on location for an assignment I always photograph the main attraction first and then discover the lesser known yet still photo-worthy subjects to round up the story.
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